Should You Post Your Cleaning Business on Social Media? What It Actually Earned Me

Every week someone comments on one of my videos to tell me I should be embarrassed. I am a grown woman making videos about scrubbing toilets, and apparently that is humiliating. Here is what they do not know: those videos have made me thousands of dollars on top of the cleaning company, and I almost never started, because I was worried about exactly that kind of comment.

So let me answer the question I get from other owners all the time. Should you post your cleaning business on social media? Yes. Not because it is glamorous, and not because you need to go viral. You should post for two very different reasons, and most people only think about one of them.

The two reasons to post (most people miss the second)

The first reason is the obvious one: clients. Social media is one of the free channels that actually brought me work back when nobody knew my name, right alongside word of mouth and local networking. I wrote about that side in how to get your first cleaning clients. If client leads are all you ever want out of it, that alone is worth the effort.

The second reason is the one people argue with me about: the content itself can become its own income. I did not fall into that by accident. I started making content on purpose, as a chess piece. I figured that if I built an audience while I built the cleaning company, that audience would turn into something later. It did.

What it actually earned me

Real numbers, because vague is useless. In one year I made about $12,000 from social media on top of running the cleaning business. One brand deal video paid me $1,200. That is not life-changing money by itself, but it is a second stream that showed up because I was already filming the work I was doing anyway.

Here is the mindset that got me there, and it sounds backwards. For a stretch I decided to act completely broke, like I did not have enough for a takeout meal, even when that was not strictly true. The constraint forced me to get creative instead of coasting. The second I pretended I had no money was the second I started building other revenue streams. Brand deals were one. Coaching other owners was another. The cleaning company funded the time to chase both.

That is the same reason I pay a general manager and deliberately make less from the cleaning operation now than I could. Content and brand deals are part of what that freedom buys. I go deeper on that trade in using your cleaning business as a launchpad, not a trap.

What to actually post (it is simpler than you think)

You do not need a studio, a trending sound, or a personality transplant. Here is what has worked for me:

• Film the work you are already doing. You are cleaning anyway. A before and after, a satisfying shower, a quick tip. The content is sitting right in front of you.
• Make videos about the products and brands you already use, and tag them. That is the whole brand-deal engine. When a company sees you genuinely using their product in front of an audience, more often than not they are the ones who reach out, not you.
• Post consistently, and post as yourself. Everything else is noise. The owners who grow are not the ones with the best lighting. They are the ones who actually keep showing up.

That last point is the real secret, and it is boring: the difference between someone who succeeds and someone who just likes to talk about it is actually doing the thing. Posting one video and quitting because it got forty views is not posting. Showing up every week for a year is.

The part that almost stopped me

My single biggest regret is not starting sooner, and the reason I waited was pure ego. I was worried about people judging me. I am a cleaning business owner making videos about cleaning toilets, and for a long time that felt too unglamorous to put online.

Then I started making money from it, and I stopped caring what the comment section thinks. If you are sitting on that same fear, let me save you the two years I wasted: nobody who matters is judging you, and the people in your comments telling you to be embarrassed are not the ones signing your checks.

What I would never post

Posting grew my business, but it is genuinely a little scary to walk into strangers’ homes and put video of it online, because you never fully know what someone intends to do with it. So I keep simple rules about what stays off the internet. I never send a private cleaning video to someone just because they asked. I get permission before I show a client’s space. I keep addresses, mail, and family photos out of frame. I wrote the full version of that, including the strangest request I ever got, in cleaning business safety in strangers’ homes. Market the business, not a tour of where your clients live.

And when people do find you, make the next step easy. A profile that points to your booking page, or the kind of simple low-cost marketing materials that make you look real, turns a viewer into a client instead of just a like.

Start before you feel ready

You will not regret starting. You will regret the two years you spend worried about what people think. Film the next job, tag the products you love, and post it. Do that every week, and give it real time before you decide whether it is working.

If you want people to figure this out alongside you, that is exactly what the free Skool community is for: 1,700+ owners trading what is working, content included. You do not have to do the lonely, scary part by yourself.

Scrub smarter, scale harder.