Cleaning Business Guide
How I Built a Six-Figure Cleaning Business From Scratch
Four years ago I had just graduated college and I knew one thing for certain: I did not want to sit in a cold office doing something I was not passionate about. I had always loved cleaning and seen how much a clean home helps a busy family. So I decided to bet on myself and start a cleaning business. I was around 21. I did not know how to clean professionally, I did not know what supplies to use, and I did not let any of that stop me.
Today that business is six figures, it runs day to day with a general manager, and it has freed me up to build other things. Here is the honest version of how that happened.
I just started, before I felt ready
I did not wait until I had it all figured out, because I never would have started. I cleaned houses by myself while working my serving job to pay the bills. I kept taking clients until I had enough to quit serving. Then I took on as many cleaning clients as I could, and the day I was fully booked and could not take any more myself, I started to hire.
That is the whole secret to the beginning. I threw myself in and figured it out as I went.
If I could give you one piece of advice, it is this: your business does not have to be perfect for you to start it. It is genuinely better to pursue it imperfectly than to wait and never pursue it at all. So many people talk about starting a business and wanting financial freedom, every single day, but very few actually do it, because they are scared of being imperfect and they are waiting for everything to line up. It never lines up. You just start.
The three things I got right
When I look back, three things did the most to propel my growth.
I prioritized my employees. You cannot grow a service business without this. If you are constantly dealing with turnover and retraining, or your people are not having a good experience, growth becomes almost impossible. I made my employees’ well-being and paying them well a priority, and that is a huge part of why I have been able to keep good people and keep growing. I wrote more about the people side in How to Train a New Cleaner So They Actually Stay.
I delegated early. New owners try to do everything themselves, the cleaning, the bookkeeping, the payroll, all of it. I handed tasks off as early as I could afford to. Something costing more does not mean it loses me money. If I pay an accountant a few hundred dollars a month, that frees up hours I can spend growing the business and earning more than I paid. Delegating is not an expense, it is leverage.
I communicated relentlessly. In this business you are juggling a hundred or more clients and, for me, at least ten employees. The second communication slips and people stop feeling like they are in the loop, things get missed and both client and employee retention take a hit. So I built systems for communication and I keep everyone informed, always.
What I would do differently
Honestly, my only real regret is not starting sooner. You could say I did start early, at 21, and that is true. But if I could do it again, I would have started even before I finished my degree. I am not telling you to skip college or that you have to start young. It is just that I look at how far I have come in four years and I cannot help imagining where I would be if I had begun earlier. The lesson is the same either way. The best time to start was earlier, and the second best time is now.
The systems I wish I had on day one
Here is the part that ties into why Eddie and I built Scrub to Scale. The hardest parts of those early years were not the cleaning. They were the things nobody hands you: how to price consistently, how to hire and train, how to keep communication tight as you grow. I figured them out the slow, painful way, through a lot of trial and error.
You do not have to. We put the things we wish we had at the start into one place. If you want to price every job consistently from day one, that is our pricing calculator and Lead and Pricing System. If you want to see what real, profitable prices look like by home size, those are on our cost pages. And when you are ready to build the whole operation, the pricing, the booking, the follow-up, a Systems Call is where we start.
Owning a business is hard. But you are doing it for a reason, and if you have the passion and you put in the work, the results come. You just have to start before you feel ready.
Frequently asked questions
Do I need experience to start a cleaning business?
No. I started without knowing how to clean professionally or which supplies to use, and I learned as I went. You can teach yourself the skill. What you cannot fake is showing up and doing the work imperfectly until you improve.
How do I start a cleaning business with no money?
Start solo, keep another job to cover your bills, and take on cleaning clients until you have enough to go full time. I cleaned houses myself while working a serving job until I had enough clients to quit, then started hiring once I was fully booked.
How long does it take to make a cleaning business profitable?
It can be profitable quickly as a solo cleaner, since your costs are low. The harder stretch is when you hire, because you may earn less for a while. Push through that dip with the right pricing and it compounds from there.
What is the most important thing when growing a cleaning business?
Your people. Prioritizing employees, delegating early, and communicating constantly are the three things I credit most. You cannot grow a service business while doing everything yourself and burning out your team.